Bookbuilding |
| When a company is about to have a new issue of shares (possibly an IPO), its advisers assess the demand from fund managers to establish how many shares they are interested in taking and at what price. Known as bookbuilding, its purpose is to help the company find an offer price that ensures the new issue is successful. The bookbuilding process can begin several months before the company floats, but starts in earnest in the week or two prior to launch. |
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