Financial Glossary what is fund-supermarket


Fund Supermarket

A firm, typically a website, that provides information on a variety of collective investment funds from several providers, and facilitates the purchase of those funds often by transacting online. Fund supermarkets do not provide advice, but may provide educational tools to help users reach a decision. They often provide discounts on fund charges, and have the advantage of making it easier to invest in a number of funds from different providers.
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